“They had 5,000 subscribers, but we saw the potential” — a shopping creator's growth story

In the creator market, people often assume you need a large subscriber count to earn revenue. In actual practice, though, there's a factor more important than subscriber numbers: trust with viewers and purchase-conversion power.

This shopping creator was running a channel of about 5,000 subscribers at the time, but viewer response to their content and their purchase-conversion power were exceptionally high. Treasure Hunter's operations team quickly recognized this potential and designed a growth strategy together from the early stage.

In particular, we actively integrated with YouTube's Shopping features. Rather than simply inserting ads, we wove shopping elements naturally into the flow of the content and, based on viewer-response data, optimized the product lineup and sales structure together.

We then continuously adjusted the content direction and product categories to raise the shopping conversion rate, and naturally expanded into ad campaigns as well. As a result, the creator began generating steady shopping revenue and built a stable income structure running ads and commerce at the same time.

Many aspiring creators worry that it'll be hard because they still have few subscribers. But what matters isn't a mere number — it's the channel's direction and potential. Treasure Hunter doesn't look only at current size; we analyze and act on the growth potential and monetization points a creator already has.